# Privacy Policy Generator Comparison: SIDD vs Swissanwalt vs ActiveMind > Privacy policy generators compared: SIDD, Swissanwalt and ActiveMind on FADP and GDPR coverage, languages, records integration and price. - Source: https://www.sidd.swiss/en/insights/privacy-policy-generator-comparison/ - Language: en - Published: 2026-05-24 - Last updated: 2026-05-24 - Author: Philipp Staiger - Publisher: SIDD Institute for Data Protection and Data Security, a brand of Priverion GmbH, Zugerstrasse 32, 6340 Baar (ZG), Switzerland ## Introduction The Swiss market for privacy-policy generators is fragmented in 2026: some vendors rely on pure text building blocks, others on integrated compliance workflows linked to a record of processing. This article compares three of the best-known solutions, SIDD, Swissanwalt and ActiveMind, along eight evaluation criteria that matter to Swiss SMEs with or without a GDPR nexus. The aim is an honest baseline that lets procurement decision-makers identify in 20 minutes the solution that fits their context. The eight evaluation criteria: - completeness of DSG mandatory disclosures (Art. 19/21 DSG); - GDPR coverage (Art. 13/14, EU representative, EU supervision); - multilingualism DE/FR/IT/EN with synchronicity; - integration with records of processing and DPA inventory; - versioning and audit trail; - adaptation for regulated industries (banks, hospitals, lawyers); - pricing model (one-off, subscription, embedded in advisory mandate); - support and legal updates on regulatory changes. The assessment is based on publicly available vendor information and on experience from more than 200 SIDD mandate intakes in 2024-2025. We are a vendor ourselves, you should therefore read the SIDD assessment with appropriate caution and verify our claims. ## Overview of the three vendors **SIDD** (Institute for Data Protection and Information Security) offers its generator as a module inside the [Priverion platform](https://www.sidd.swiss/en/priverion-platform). The generator is not positioned as a stand-alone service but is integrated into the compliance mandate as external data-protection adviser or GDPR DPO. The privacy policy is fed from the records of processing under Art. 12 DSG; changes to the processor master propagate automatically. **Swissanwalt** offers a largely free online builder that produces a Word/PDF output from a sequence of multiple-choice questions. Positioned as "a privacy policy in 10 minutes". The product primarily targets SMEs and sole entrepreneurs who need a usable policy quickly, without a deeper compliance programme. **ActiveMind** is a German consultancy with a Swiss presence offering a GDPR-centric generator, in the premium tier with legal review. The solution is DACH-focused and strongly GDPR-oriented; DSG-specific building blocks are increasingly integrated but are not the core product. Structurally, the three vendors therefore differ in the depth of records-of-processing integration and in their primary legal orientation, these two dimensions shape the assessment in the following sections. ## DSG coverage and profiling The DSG mandatory disclosures under Art. 19 paras. 2-4 DSG are formally covered by all three vendors, the difference lies in the depth of profiling treatment (Art. 21 DSG) and in the cleanliness of the third-country transfer logic (Art. 16/17 DSG in conjunction with Annex 1 of the DPO). - **SIDD**: explicit building blocks for automated individual decisions with logic description and right to be heard; third-country logic distinguishing the adequacy list vs. Swiss-U.S. DPF (valid since 15 September 2024) vs. FDPIC-recognised SCCs of 27 August 2021. For high-risk profiling a reference to the DPIA duty under Art. 22 DSG. - **Swissanwalt**: profiling as an optional block; third-country handling generic, without automatic DPF recognition. Sufficient for SMEs without a complex tool landscape. - **ActiveMind**: strong profiling treatment via GDPR Art. 22; DSG profiling duties under Art. 21 DSG are handled adequately but more briefly. Third-country logic solid. For an SME with a pure CH nexus, no profiling and a manageable tool landscape, all three vendors are sufficient. For a company with AI-supported scoring, high-risk profiling or a complex international structure, the SIDD solution adds the most value because of the records integration. ## GDPR coverage and EU representative For Swiss companies with marketplace reach (Art. 3(2) GDPR), GDPR depth is a decisive differentiator. - **SIDD**: when GDPR is switched on, Art. 13/14 GDPR are added automatically, the EU representative is taken from the active mandate ([EU representative Art. 27 GDPR](https://www.sidd.swiss/en/services/eu-representative)), UK representative in parallel via [UK representative](https://www.sidd.swiss/en/services/uk-representative). The right to lodge a complaint with the competent supervisory authority is proposed based on customer location. - **Swissanwalt**: GDPR building blocks are present, but the EU representative is typically a placeholder, users have to name a representative separately and enter it manually. No workflow link to an active representative mandate. - **ActiveMind**: GDPR is the primary specialism, full coverage, integrated EU representative offer, clear language. DSG coverage, however, is an "add-on module" rather than a core product. Recommendation: companies that are exclusively GDPR-bound without a CH focus are very well served by ActiveMind. Companies that need to operate both regimes simultaneously and require an integrated representative service benefit from the SIDD bundle. Companies that want a simple, fast entry without complex GDPR exposure get to the goal with Swissanwalt. ## Multilingualism and records integration **Multilingualism**: for Swiss vendors, DE/FR/IT/EN maintenance is mandatory in any multi-language context. SIDD maintains four languages in sync with a documented consistency check; Swissanwalt typically offers DE and FR with an optional EN variant; ActiveMind is primarily DE/EN-oriented, with FR/IT as a translation module. **Records-of-processing integration** is the sharpest differentiator, and the reason why a pure generator solution is mid- to long-term inferior to an integrated platform: 1. **SIDD**: the privacy policy as a curated view of the records under Art. 12 DSG. New processors are recorded in the registry, the DPA (Art. 9 DSG) is configured, the privacy policy is automatically extended by the recipient category. Single source of truth. 2. **Swissanwalt**: no records integration. Records and privacy policy are maintained manually in parallel, typical drift after 12 months. 3. **ActiveMind**: a separate records module; linking to the privacy policy is possible, but no automatic propagation. In FDPIC practice, consistency between records and privacy policy is one of the most common finding points; the integrated architecture eliminates this error source systemically. ## Industries, versioning, price **Regulated industries**: SIDD maintains industry switches for banks (banking secrecy Art. 47 BankA, FINMA Art. 29 FINMASA), hospitals (cantonal patient-data acts), law firms (Art. 13 BGFA) and cantonal authorities (IDG/IDAG/LIPAD/LPrD). Swissanwalt offers generic templates that typically need individual amendment for regulated industries. ActiveMind has DACH industry knowledge but is strongly Germany-oriented. **Versioning**: only SIDD keeps PDF snapshots of all previous versions with effective date as a standard; with the other vendors this task sits with the customer. **Pricing model**: - **Swissanwalt**: the online builder is largely free; legal review is a paid add-on. Low entry barrier. - **ActiveMind**: subscription model from CHF 1,500-3,000 annually depending on tier; legal review included in the premium tier. - **SIDD**: the generator is part of the DSB mandate ([Swiss data-protection advisory](https://www.sidd.swiss/en/services/data-protection-advisor-switzerland)) or GDPR DPO mandate ([GDPR DPO](https://www.sidd.swiss/en/services/data-protection-officer-eu)), no stand-alone price. Mandate packages typically between CHF 350-1,500 per month depending on size. Those who need pure text output are best served by Swissanwalt on price. Those who want an ongoing compliance programme typically compare a SIDD mandate against an ActiveMind subscription plus a separate DSB mandate from a third party. ## Decision matrix for SMEs Three typical SME profiles and the matching solution: 1. **Sole entrepreneur / micro online shop, pure CH, no complex tool landscape**: Swissanwalt builder as a quick start; manual version management; semi-annual self-check against Art. 19 DSG. Cost low, risk profile acceptable at this size. 2. **SME 20-200 employees, EU customers, several SaaS tools, one webshop**: SIDD mandate or ActiveMind subscription plus external DSB. SIDD advantage: records integration and bundling of data protection / infosec. ActiveMind advantage: GDPR specialism and established brand in Germany. 3. **Regulated business (bank, hospital, law firm, fiduciary)**: SIDD mandate due to industry switches and bundling with ISMS or CISO services ([ISMS / ISO 27001](https://www.sidd.swiss/en/services/iso-27001-isms), [External CISO/ISB](https://www.sidd.swiss/en/services/vciso)). Generic generators deliver incomplete results here. Across the board: generator selection rarely stands alone, it is part of a broader compliance programme in which records, DPA inventory, DPIA process and data-breach management interplay. ## How SIDD supports you If you are unsure between the three vendors presented, we are happy to schedule a free 30-minute baseline call. We review your current processing state, the GDPR applicability and the industry risk, and tell you honestly whether a simple builder, a subscription model or an integrated mandate fits your need. If the answer is "the Swissanwalt builder is enough", we will say so, we have nothing to gain by transferring a business into a mandate it does not need. For Swiss SMEs seeking an integrated mandate, SIDD typically combines the generator with an [external DSB mandate](https://www.sidd.swiss/en/services/data-protection-advisor-switzerland), with additional [GDPR DPO](https://www.sidd.swiss/en/services/data-protection-officer-eu) and [EU representative](https://www.sidd.swiss/en/services/eu-representative) where the GDPR applies. Operational maintenance runs through the [Priverion platform](https://www.sidd.swiss/en/priverion-platform). Request a baseline call via [our contact form](https://www.sidd.swiss/en/contact); obtain a concrete quote including migration of an existing privacy policy via the [quote request](https://www.sidd.swiss/en/quote). --- This document is the Markdown rendition of the page linked above. Please cite the HTML URL.