Privacy notice

As a pure B2B boutique consultancy we are subject to the Swiss Federal Act on Data Protection (FADP). Our goods and services are not intended for private individuals and are only offered to legal entities. Below you will find information on the processing of your personal data. Unless stated otherwise, providing your personal data is neither legally nor contractually required and you are not obliged to do so. The exact extent of processing of your data may vary depending on the services used — i.e. not all of the processing operations or rights described in this notice may apply. Sales to businesses only. No sales to consumers within the meaning of 93/13/EEC.

Information on the controller

The controller for data processing on this website is:

Priverion GmbH

Postal address:
Zugerstrasse 32
6340 Baar

Contact:
Phone: +41 43 883 39 00‍
E-mail: [email protected]
‍
Represented by: 
Dr. Dominic N. Staiger 
Oliver Stutz 
Philipp Staiger

On our website we use the "Google tag" (gtag.js) provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). We use it to measure the success of our advertising (Google Ads) and to analyse the use of our website for marketing and statistical purposes. The controller for the related processing is Google Ireland Limited; data may be transferred onward to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Ads – conversion tracking and remarketing: On this website the Google tag runs exclusively with a Google Ads conversion ID (AW-…). It records whether you reached our website via one of our ads and whether you then carry out a predefined action (e.g. submitting a form). In particular, it processes your truncated IP address, online identifiers and cookie information, the "gclid" click identifier, and details about your browser, device and behaviour on the website. This information is used to measure the success of our advertising and may be used for remarketing.

Google Analytics (linked via Google Ads): We do not run a separate Google Analytics tag (G-…) on the website. However, by linking our Google Ads account with Google Analytics and through the "Google signals" feature, the data collected via the Google tag may be combined in a linked Google Analytics property (GA4) and – provided you have enabled personalised advertising in your Google account – analysed across devices and enriched with demographic characteristics and interests. This analysis serves to measure reach and advertising success and to build audiences.

Processing is based on our legitimate interest in a needs-based design, the economic operation and the performance measurement of our online advertising (Article 31 FADP). The data collected is pseudonymised through technical measures; we do not directly attribute it to your person. Where consent is required for the use of these services, processing takes place only on that basis; you can withdraw consent at any time with effect for the future.

Disclosure abroad: In the context of these services, personal data may be transferred to Google LLC in the USA. The transfer is based on the requirements of Article 16 et seq. FADP. Google LLC is certified under the "Swiss–U.S. Data Privacy Framework"; for organisations certified under it, Switzerland (Federal Council, Annex 1 to the Data Protection Ordinance) recognises an adequate level of data protection. Standard Contractual Clauses additionally serve as an appropriate safeguard.

Retention period: Cookies set in connection with Google Ads generally have a limited lifetime (typically up to 90 days for conversion cookies). User-related data stored in Google Analytics is automatically deleted, or kept only in aggregated form, once the retention period configured in our Google account has elapsed. Otherwise, Google's own information is authoritative.

Objection and settings: In addition to the browser settings described in the "Cookies" section, you can object to or restrict the processing in particular as follows: